The Middle-Class Millionaire
According to Russ Alan Prince and Lewis Schiff, middle-class millionaires now account for 10% of the U.S. population. In doing research for their book The Middle-Class Millionaire, they studied almost 4,000 households to better understand attitudes, values and purchasing patterns.
Some of the interesting things they found out were:
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7.6% of American households, or 8.4 million households are middle-class millionaires
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The average middle-class millionaire works 70 hours per week
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Middle-class millionaires are five times more likely than the average worker to say they are always available for work
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89% believes that anyone can attain wealth through hard work
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62% believes that networking, or knowing many people, is the key to financial success
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Nine out of 10 middle-class millionaires say they made a bad career or business move, but almost three-fourths say that was crucial to their business success
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They are five times more likely than the average middle-class person to continue on in the same business course in spite an earlier failure
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65% of middle-class millionaires characterize their approach to negotiating as “doing whatever you need to do to win”
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They say they need a net worth of $24 million to feel wealthy, and $13.4 million to be considered rich.
They also found that half of middle-class millionaires believe a child’s academic achievements reflect one’s success as a parent. Seventy-five percent of this group chose their home because of its school system. And only 14% of them trust the government.

March 12th, 2008 at 8:02 pm
Thanks for posting about my new book, The Middle-Class Millionaire.
If your readers have any questions about the book and the research, I’d be happy to answer questions.
March 16th, 2008 at 3:09 am
An interesting post. It seems that the UK is following you in hot pursuit. Is this a good thing?
Are we all going down the plug-hole by making the ‘vortex’ even bigger?
Cheers,
Pete.
April 26th, 2008 at 11:09 am
Really great figures, I think I will buy the book as it seams to be useful one.